lumpy
LUMPY is a peanut butter brand from Leeds. they don't make the kind of peanut butter you get in the supermarket, which is thin and oily. instead, they make a thick, chunky peanut butter that is almost too good to eat. they sell their jars at a local market, and they keep selling out. their goal is to sell their peanut butter in independent delis and farm shops, and then in national independent retailers. they want people to see the jar of peanut butter and think, "ooh, who's that?" before they even pick it up.
the name LUMPY has an interesting history. it used to be used to describe a chubby child, but now the child owns the brand and uses it to talk about the good things in their chunky peanut butter: texture, substance, and superiority of their chunky peanut butter. it meanes "there's actually something in it".
