ziggy

ziggy is a brand selling functional, vitamin-infused sparkling waters. their name was born from the phrase "when they zag, you Zig". Electric Yuzu is a healthy drink produced with Szechuan pepper extract that creates a mild tingling sensation. it tastes tart, floral and slightly "electric", like it "awakes" you by the first sip. although they sell healthy drinks, they want to be seen as a cool and fun friend that takes the clinical feeling out of functional health drinks on the market. in a shelf full of pastel "wellness" drinks, ziggy wants to look like a lightning bolt in a cloud. their target audience is gen Z/millennial "dopamine seekers" who want a healthy drink that looks like a fashion accessory.